ADVERTISING POLICY

The guidelines in this policy govern issues like acceptance of Advertisements and Promotions by Two Views, how Advertisements and Promotions are displayed on the Two Views Network of Sites, and the removal of Advertisements and Promotions from the Two Views Network of Sites. For these purposes, "Advertising and Advertisements" include banners, badges, contextual Advertising, Promotions and Sponsored Content. Two Views has sole and absolute discretion with respect to interpretation and enforcement of this policy and all other issues associated with Advertising on the Two Views Network of Sites. Two Views may change this policy at any time in its sole discretion by posting a revised policy.

Two Views has sole discretion for determining the types of Advertising that will be accepted and displayed on the Two Views Network of Sites. Under no circumstances will Two Views acceptance of any Advertisement be considered an endorsement of the product(s) and/or service(s) advertised or for the company that manufactures, distributes, or promotes the products or services. Two Views will not accept Advertising that, in Two Views' opinion, is not factually accurate and in good taste.

Two Views recognizes a distinct separation between advertising and sponsored content and editorial and decision-making content. We strive to make suer all advertising, promotional, sponsored or marketing content on the Two Views Network of Sites will be clearly and unambiguously identified.

Two Views retains the exclusive right to determine how any and all search results for specific information by keyword or topic are displayed on the Two Views Network of Sites. Two Views’ search results are not influenced based on monetary incentives provided by Advertisers or Sponsors.

Two Views reserves the right to reject, cancel, or remove at any time any Advertising from the Two Views Network of Sites for any reason and will provide notice to the advertiser upon rejection, cancellation, or removal of any Advertising, with an explanation following the rejection, cancellation, or removal.

Two Views reserves the right to determine the appropriate placement of the Advertising on the Two Views Network of Sites.

It is the Advertiser’s responsibility to comply with all applicable domestic and foreign laws, including applicable laws and regulations of regulatory bodies. This includes pharmaceutical advertising to physicians and consumers that must comply with FDA guidelines for Direct to Physician (DTP) and Direct to Consumer (DTC) advertising as well as underwritten CME programs that must be labeled in accordance with the guidelines of the Accrediting Council for Continuing Medical Education (ACCME) and any other relevant accrediting bodies. Two Views will not monitor compliance with applicable laws and regulations. However, Two Views reserves the right to review all Advertising for compliance with applicable laws and regulations and, if Two Views becomes aware of any breach or potential breach of any applicable law or regulation or of these guidelines, Two Views may remove the Advertising immediately.

No Advertising will be allowed on the Two Views Network of Sites that could injure the good name or reputation of Two Views LLC or the Two Views Network of Sites.